Second Wind has launched a new partnership with The Media Audit, the most comprehensive audience measurement tool available. With over 45 years of experience, The Media Audit has been helping agencies and their clients increase market knowledge and revenue, enhance media planning and buying and better define their consumers and competition.
The Media Audit measures traditional and digital media consumption including radio, television, newspapers, magazines, B2B, outdoor, direct mail and websites on a local market level. They also provide demographics, socioeconomics, lifestyle and consumer shopping information for thousands of product and service categories. The Media Audit firmly believes in surveying local markets to gain local insights and is currently available for more than 85 markets across the US.