Agency Operations & Workflow

Product Details

Spiral Bound
302 pages


Second Wind Members


An Orderly Path to Greater Efficiency and Profits

In a high-speed work environment, proper management of agency workflow is vital to a growing agency’s success. Go from chaos to order by following this system for guiding every job, every day, every step of the way.

This all-new edition includes billing best practices and agency financial management basics. Integrate workflow with accounting operations and watch your profits increase!

Contents Include:

  • Go from 30 jobs in the agency to 230 jobs without missing a beat or a deadline 
  • Hiring a workflow manager 
  • Proper input: The key to a good workflow system 
  • The daily schedule: Never miss a deadline 
  • The Twelve-Step Workflow Process: From the time the job enters the agency to the moment it is billed 
  • Estimating is critical to increased profits
  • Account planning and the creative brief
  • Dealing with account executives and the daily system 
  • Billing best practices
  • Lean processes and ROWE: the latest workflow trends

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